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WHAT IS A SOCIAL MEDIA STRATEGY
Reasons to Start With A Strategy For Your Brand Management
A social media strategy is a document outlining your social media goals. It is the tactics that we will use to achieve them, and the metrics to track and measure your progress.
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56% of U.S. consumers connect with brands on social media to receive promotions
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48% of consumers connect with brands because of interest in buying products
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80% of business executives agree that social media is important for branding
How to Create a Social Media Marketing Strategy
Set S.M.A.R.T. goals
Each of your goals should be:
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Specific
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Measurable
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Attainable
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Relevant
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Time-bound
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