WHAT IS A SOCIAL MEDIA STRATEGY

Reasons to Start With A Strategy For Your Brand  Management

A social media strategy is a document outlining your social media goals. It is the tactics that we will use to achieve them, and the metrics to track and measure your progress.

  • 56% of U.S. consumers connect with brands on social media to receive promotions

  • 48% of consumers connect with brands because of interest in buying products

  • 80% of business executives agree that social media is important for branding

How to Create a Social Media Marketing Strategy

Set S.M.A.R.T. goals

Each of your goals should be:

  • Specific

  • Measurable

  • Attainable

  • Relevant

  • Time-bound

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